The new Google algorithm has been in effect since April 2018, and it will affect how people find your business online. This article explains how to use SEO techniques to improve your site’s visibility on search results pages.
Here are five tips to help you get started.
There are several different ways to optimize your website so that it ranks higher in search engine results. These methods include optimizing your title tags, meta descriptions, URL structure, internal linking, and more.
Create an XML Sitemap.
An XML sitemap is a file that lists out every page on your site. It helps search engines find new pages on your site and index them properly. To make sure your site is indexed by search engines, use a free online tool called Screaming Frog. This tool will crawl through your entire site and generate an XML sitemap.
Add Schema.org markup.
If you haven’t added schema.org markup to your site yet, now is the perfect time to do so. Adding schema.org markup makes your site more accessible to search engines, making it easier for users to find what they need.
Include rich snippets.
Schema.org markup allows you to add rich snippets to your sites, such as images, audio, and video. These rich snippets make it easy for people to understand what your site offers without having to click through to another page.
Build links with rel=author.
If you use WordPress, you can easily build links between pages using the “rel=author” tag. This tag will allow you to link back to your own blog posts, so readers can see more of your work.
Write Great Meta Description
Meta Description not only allows audiences to know about your page but it also let google know what your page is about. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic.